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Gold Foil Texture Background
Gold Foil Texture Background

Happily Ever After

book boutique

Educational Book Collection
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happily ever afters

Our store is founded on the belief that

everyone deserves a happily ever after.

Established in 2023, HEA Book Boutique

is a unique, pop-up style bookstore

focusing on the romance genre. Not only

are we bringing you the hottest new

releases, but we're also bringing you

unique offerings like special editions,

signed copies and more by your favorite


We LOVE our indie authors, too. So when you're on the hunt for the latest best seller, don't forget to check out our options from lesser known, but still wonderful, independent authors. Our staff can give you great recommendations on specific tropes, styles and spice levels to meet everyone's deepest desires.

You'll also find a wealth of bookish goodies, often times created and designed by store owner Jenn or another small business, usually woman-owned!

Shop online or find us at our next pop-up event and don't forget to follow us on your favorite social media app to stay up to date with all the great things happening in the romance book world!

Follow us on your favorite social app:

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all booked up...

all booked up...

Find us at our next pop up event!

Teacher Appreciation Event

Sept. 28

6 p.m.-

8 p.m.

Stillwater Coffee Co.

1275 N. Center Point Road, Hiawatha, IA

Fall Fest Sidewalk Vendor

Oct. 7

11 a.m.-

5 p.m.

Heritage Square Park

S. Downey & Main Street, West Branch, IA

Coffee Shop Pop Up

Oct. 14

2 p.m.-

5 p.m.

Main Street Bakery & Cafe

92 Main Street, Keystone, IA

Find & Flourish Market

Oct. 20-22

Times vary

Amana RV Park & Events Center

3850 C St., Amana, IA

Indie Author Book Expo

Nov. 4

10 a.m.-

5 p.m.

Elwell Family Food Center

Iowa State Fairgrounds

3000 East Grand Ave., Des Moines, IA

Silent Book Club CR

Nov. 5

2 p.m.-

4 p.m.

Lion Bridge Brewing Company

59 16th Ave. SW, Cedar Rapids, IA

Festival of Trees

Nov. 18 & 19

10 a.m.-

5 p.m.

Lindale Mall

4444 1st Ave. NE, Cedar Rapids, IA

Made Market - Holiday Edition

Dec. 1

5 p.m.-

8 p.m.

Dec. 2

9 a.m.-

3 p.m.

The Bend XPO

922 Mississippi Pkwy, East Moline, IL

We travel! Interested in having a pop-up romance bookstore at your event, market or business? Email Jenn to get it on the books (see what we did there?)



Hi! I'm Jenn, your Chief Book Babe and local

peddler of love! Thanks for checking out

HEA Book Boutique!

My love of reading came at a very young age,

thanks to a mother who always had more

books on her end table than she could ever

read at once. Trips to the library and full

book bags led me to my first job as a

bookseller at 16 for a chain bookstore in the

mall, which is also where I was introduced to

my first romance novel. The classic bodice

ripper piqued my interest, but my true love of the romance genre wouldn't come until much later.

In college, that love of reading got put aside for a variety of other extra curricular activities. In 2020 I picked up books in a real way again. When a good friend of mine said "Oh, if you like that one you should try A Court of Thorns and Roses!' that was all it took! I read all of Sarah J. Maas' backlist in about a week and a half, and then I got a Kindle and started down the indie author rabbit hole.

After leaving a job in non-profit fundraising, I spent some real time trying to imagine how to work a job that didn't feel like work. The answer was somewhere in books and events, and that journey led me here!

HEA Book Boutique is in its infancy stages, but I see big things on the horizon! Look for special bookish events, creative subscription offers, book clubs and maybe even a bricks-and-mortar location someday!

I can't wait to help you find an HEA that's perfect for you!