Happily Ever After

book boutique

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Our store is founded on the belief that

everyone deserves a happily ever after.

Established in 2023, HEA Book Boutique

is a unique, pop-up style bookstore

focusing on the romance genre. Not only

are we bringing you the hottest new

releases, but we're also bringing you

unique offerings like special editions,

signed copies and more by your favorite

authors.


We LOVE our indie authors, too. So when you're on the hunt for
the latest best seller, don't forget to check out our options from
lesser known, but still wonderful, independent authors. Our staff
can give you great recommendations on specific tropes, styles
and spice levels to meet everyone's deepest desires.


You'll also find a wealth of bookish goodies, often times created
and designed by store owner Jenn or another small business,
usually woman-owned!

YOU DESERVE MORE

YOU DESERVE MORE

happily ever afters

SHOP AT

SHOP AT

the store

Address:

1026 7th Avenue

Marion, IA 52302


Current Hours (fall/winter)

Wednesdays - 11 a.m.-3 p.m.

Thursdays - 3-7 p.m.

Fridays - 12-5 p.m.

Saturdays - 10 a.m.-4 p.m.

Sundays - events & by appt. only

This Month’s Hot Take

Is She Really Going Out With Him

by Sophie Cousins


  • Contemporary romcom
  • Bridget Jones Diary meets How to Lose a Guy in 10 Days
  • Age Gap (she’s 37, he’s mid 20s)
  • divorcee

hot takes

hot takes

book club

Looking for a new romance book
club but don’t know where to
start? We got you!


Just pop by the store to grab this
month’s pick for 15% off! Then read
it & join us to discuss on the
first
Thursday of the next month at
6:30 p.m.


Forgot to read the book this
month? Don’t worry, we won’t tell.
You should still come and chat with
us. The first rule of book club is we
only talk about the book for, like,
10% of the time anyway.

This Month’s Read

Crown of Light & Shadows by G.K. DeRosa

(limited number of special editions
available!
Click here!)


  • slow-burn
  • fae academy
  • Shadow Daddy
  • touch-her-and-die vibes
  • Book 1 (unfinished series)

&

&

SWORDS

SWORDS

book club

book club

SPINES

SPINES

NEW IN 2025: a new book club
focused on exclusively romantasy!


Just pop by the store to grab this
month’s pick for 15% off! Then read
it & join us to discuss on the
fourth
Sunday of each month starting at
2 p.m.


Each month, the new pick will be
announced during the book club
meeting, and we'll share on social
ASAP after.

all booked up...

all booked up...

Hot Takes Book Club

discussing Is She Really Going
Out With Him

Apr. 3

6:30 p.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Readers by the River

pop-up bookstore

Apr. 5

Des Moines, IA

Pop-Up at Big Grove DSM

in conjunction with PhantasIA

Apr. 6

11 a.m.-1 p.m.

Big Grove Des Moines

555 17th St., Des Moines, IA

April Romance Book Swap

Apr. 16

6 p.m.-

8 p.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Release Party

Great Big Beautiful Life

by Emily Henry

Apr. 22

5 p.m.-

7 p.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Independent Bookstore Day

Apr. 26

HEA Book Boutique

1026 7th Ave., Marion, IA

Hot Takes Book Club

discussing Promises &
Pomegranates

May 1

6:30 p.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Release Party

The Ugly Parts of Me

by E.K. Clark

May 3

10 a.m.-Noon

HEA Book Boutique

1026 7th Ave., Marion, IA

Signed & Special Edition
Sunday -
Fantasy Edition

May 4

10 a.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Swords & Spines Book Club

discussing Crown of Light &
Shadow

May 4

2 p.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Marion Arts Festival

May 17

Uptown Marion

May Romance Book Swap

May 21

6 p.m.-

8 p.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Release Party

Chasing Petals

by Krystal Kae

May 24

10 a.m.-Noon

HEA Book Boutique

1026 7th Ave., Marion, IA

Spill the Tea

book preview & pre-order event +
tea sampling

May 25

10 a.m.-

Noon

HEA Book Boutique

1026 7th Ave., Marion, IA

Swords & Spines Book Club

discussing TBA

May 25

2 p.m.

HEA Book Boutique

1026 7th Ave., Marion, IA

Villains & Vixens

(pre-order open now)

Sept. 5-6

Dallas, TX

Unhinged Romance
Weekend

(back & bigger than last year!)

Oct. 4 & 5

HEA Book Boutique

1026 7th Ave., Marion, IA

Flirty in Iowa

Nov. 15

Des Moines, IA

Check out our special events & pop-ups!

We travel! Interested in having a pop-up romance bookstore at your event, market or business? Email Jenn to get it on the books (see what we did there?)


jenn@heabookboutique.com

Hi! I'm Jenn, your Chief Book Babe and local

peddler of love! Thanks for checking out

HEA Book Boutique!


My love of reading came at a very young age,

thanks to a mother who always had more

books on her end table than she could ever

read at once. Trips to the library and full

book bags led me to my first job as a

bookseller at 16 for a chain bookstore in the

mall, which is also where I was introduced to

my first romance novel. The classic bodice

ripper piqued my interest, but my true love of the romance genre wouldn't come until much later.


In college, that love of reading got put aside for a variety of other extra curricular activities. In 2020 I picked up books in a real way again. When a good friend of mine said "Oh, if you like that one you should try A Court of Thorns and Roses!' that was all it took! I read all of Sarah J. Maas' backlist in about a week and a half (ok, it might have been a little longer than that), and then I got a Kindle and started down the indie author rabbit hole.


After leaving a job in non-profit fundraising, I spent some real time trying to imagine how to work a job that didn't feel like work. The answer was somewhere in books and events, and that journey led me here!


HEA Book Boutique is in its infancy stages, but every day brings a new set of opportunities and experiences.


I can't wait to help you find an HEA that's perfect for you!


Sincerely,

Jenn

MEET THE

MEET THE

bookseller