Our store is founded on the belief that
everyone deserves a happily ever after.
Established in 2023, HEA Book Boutique
is a unique, pop-up style bookstore
focusing on the romance genre. Not only
are we bringing you the hottest new
releases, but we're also bringing you
unique offerings like special editions,
signed copies and more by your favorite
authors.
We LOVE our indie authors, too. So when you're on the hunt for
the latest best seller, don't forget to check out our options from
lesser known, but still wonderful, independent authors. Our staff
can give you great recommendations on specific tropes, styles
and spice levels to meet everyone's deepest desires.
You'll also find a wealth of bookish goodies, often times created
and designed by store owner Jenn or another small business,
usually woman-owned!
YOU DESERVE MORE
YOU DESERVE MORE
happily ever afters
SHOP AT
SHOP AT
the store
Address:
1026 7th Avenue
Marion, IA 52302
Current Hours (fall/winter)
Wednesdays - 11 a.m.-3 p.m.
Thursdays - 3-7 p.m.
Fridays - 12-5 p.m.
Saturdays - 10 a.m.-4 p.m.
Sundays - events & by appt. only
OTHER WAYS
OTHER WAYS
to shop
This Month’s Hot Take
Is She Really Going Out With Him
by Sophie Cousins
- Contemporary romcom
- Bridget Jones Diary meets How to Lose a Guy in 10 Days
- Age Gap (she’s 37, he’s mid 20s)
- divorcee
hot takes
hot takes
book club
Looking for a new romance book
club but don’t know where to
start? We got you!
Just pop by the store to grab this
month’s pick for 15% off! Then read
it & join us to discuss on the first
Thursday of the next month at
6:30 p.m.
Forgot to read the book this
month? Don’t worry, we won’t tell.
You should still come and chat with
us. The first rule of book club is we
only talk about the book for, like,
10% of the time anyway.
This Month’s Read
Crown of Light & Shadows by G.K. DeRosa
(limited number of special editions
available! Click here!)
- slow-burn
- fae academy
- Shadow Daddy
- touch-her-and-die vibes
- Book 1 (unfinished series)
&
&
SWORDS
SWORDS
book club
book club
SPINES
SPINES
NEW IN 2025: a new book club
focused on exclusively romantasy!
Just pop by the store to grab this
month’s pick for 15% off! Then read
it & join us to discuss on the fourth
Sunday of each month starting at
2 p.m.
Each month, the new pick will be
announced during the book club
meeting, and we'll share on social
ASAP after.
all booked up...
all booked up...
Hot Takes Book Club discussing Is She Really Going | Apr. 3 6:30 p.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
pop-up bookstore | Apr. 5 | Des Moines, IA |
Pop-Up at Big Grove DSM in conjunction with PhantasIA | Apr. 6 11 a.m.-1 p.m. | Big Grove Des Moines 555 17th St., Des Moines, IA |
April Romance Book Swap | Apr. 16 6 p.m.- 8 p.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
Release Party Great Big Beautiful Life by Emily Henry | Apr. 22 5 p.m.- 7 p.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
Independent Bookstore Day | Apr. 26 | HEA Book Boutique 1026 7th Ave., Marion, IA |
Hot Takes Book Club discussing Promises & | May 1 6:30 p.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
Release Party The Ugly Parts of Me by E.K. Clark | May 3 10 a.m.-Noon | HEA Book Boutique 1026 7th Ave., Marion, IA |
Signed & Special Edition | May 4 10 a.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
Swords & Spines Book Club discussing Crown of Light & | May 4 2 p.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
Marion Arts Festival | May 17 | Uptown Marion |
May Romance Book Swap | May 21 6 p.m.- 8 p.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
Release Party Chasing Petals by Krystal Kae | May 24 10 a.m.-Noon | HEA Book Boutique 1026 7th Ave., Marion, IA |
Spill the Tea book preview & pre-order event + | May 25 10 a.m.- Noon | HEA Book Boutique 1026 7th Ave., Marion, IA |
Swords & Spines Book Club discussing TBA | May 25 2 p.m. | HEA Book Boutique 1026 7th Ave., Marion, IA |
Villains & Vixens | Sept. 5-6 | Dallas, TX |
Unhinged Romance (back & bigger than last year!) | Oct. 4 & 5 | HEA Book Boutique 1026 7th Ave., Marion, IA |
Flirty in Iowa | Nov. 15 | Des Moines, IA |
Check out our special events & pop-ups!
We travel! Interested in having a pop-up romance bookstore at your event, market or business? Email Jenn to get it on the books (see what we did there?)
Hi! I'm Jenn, your Chief Book Babe and local
peddler of love! Thanks for checking out
HEA Book Boutique!
My love of reading came at a very young age,
thanks to a mother who always had more
books on her end table than she could ever
read at once. Trips to the library and full
book bags led me to my first job as a
bookseller at 16 for a chain bookstore in the
mall, which is also where I was introduced to
my first romance novel. The classic bodice
ripper piqued my interest, but my true love of the romance genre wouldn't come until much later.
In college, that love of reading got put aside for a variety of other extra curricular activities. In 2020 I picked up books in a real way again. When a good friend of mine said "Oh, if you like that one you should try A Court of Thorns and Roses!' that was all it took! I read all of Sarah J. Maas' backlist in about a week and a half (ok, it might have been a little longer than that), and then I got a Kindle and started down the indie author rabbit hole.
After leaving a job in non-profit fundraising, I spent some real time trying to imagine how to work a job that didn't feel like work. The answer was somewhere in books and events, and that journey led me here!
HEA Book Boutique is in its infancy stages, but every day brings a new set of opportunities and experiences.
I can't wait to help you find an HEA that's perfect for you!
Sincerely,
Jenn
MEET THE
MEET THE
bookseller